MADRID 2020 CAMPAIGN
Locali’s Spring/Summer 2020 collection focuses on dressing for the modern woman, with a range of high quality, casual and luxury pieces that are designed to last.
Madrid is one of the major cities for fashion and design on the international stage. The local style is quite conservative with an elegant and cool flare. The chic on the streets varies from bohemian chic to fancy and preppy with a lot of color and diversity.
This collection is very casual, relaxed and elegant with a sophisticated edge that portraits in the illustrations of the T-Shirts. While the collection is clean and fresh, the styling and background are colorful as the vibe that Madrid has. With this collection we introduce new, fierce and strong sketches and phrases. Some of which are the I NEVER USE MY PLAN B and the #EXCEPTION T-Shirts, two made from high quality cotton fabric and versatile silhouettes which can seamlessly be integrated into any women’s wardrobe. Lastly, Locali’s signature garment, the I ROLL I RULE T-Shirt in a new innovative cut that everyone are obsessed with. All with Locali logo embroidered at back for extra style.